Amazon x Wyze

Smart-Home Simplicity, Delivered at Prime Speed

I stepped in to lead design for Wyze’s Buy with Prime campaign after a fellow Art Director became unavailable mid-project. What began as a support role quickly evolved into full ownership of the creative direction. I developed a modular system of templates across hero banners, email, social, and display ads—ensuring fast execution and a cohesive look across every channel. The creative strategy merged Wyze’s friendly brand with Amazon’s trust-driven Prime messaging to drive engagement and conversions.

The campaign exceeded performance expectations with high sell-through rates across featured SKUs. Designed for flexibility and speed, the system became a framework for future activations between Wyze and Amazon, reinforcing their growing partnership.