Buy with Prime
Message in a Box: A Scalable Event Signage System
Empowering Amazon's B2B teams with a flexible, brand-aligned toolkit for any event.
Scalable, Effortless, Modular Signage for Buy with Prime Events
THE CHALLENGE
Business Goal: Amazon's "Buy with Prime" (BWP) representatives needed to quickly set up professional, branded signage at a wide variety of merchant-facing events, from large trade shows to small local meetups.
Brand Challenge: How to maintain perfect brand consistency for BWP across countless different event types, sizes, and locations, ensuring the brand always looked polished and professional.
Logistical Challenge: The existing process was inefficient. Representatives needed a simple, flexible, and portable system that they could deploy quickly and easily without needing a design team for every single event.
THE STRATEGIC APPROACH
My Core Strategy: I designed "Message in a Box," a modular and scalable signage system. The strategy was to create a comprehensive kit of pre-designed, brand-approved assets that could be mixed and matched.
Why this was the right approach: This system-based approach was designed for maximum flexibility and brand consistency. Instead of one-off designs, I created a repeatable framework. This empowered the BWP team to be self-sufficient while guaranteeing a high-quality brand presence at every activation.
The Creative Execution: The system included a range of assets, from large banners to small tabletop signs, all designed with a consistent visual language. Its modular nature made it easy to adapt for any venue, ensuring clear messaging that enhanced merchant understanding and encouraged adoption of the BWP program.
THE OUTCOME
The Qualitative Result: The "Message in a Box" system provided a polished, professional, and consistent brand presence for Buy with Prime at all merchant-facing events.
The Business Impact: The system significantly increased the efficiency and autonomy of the B2B event team. It eliminated the need for last-minute design requests, streamlined the event setup process, and ensured that the brand experience was consistently high-quality, which directly contributed to strengthening brand recognition and driving merchant adoption.
