Inspired by the craftsmanship of high-end editorial design, the Santander Select welcome kit was conceived as a luxury, tactile experience. Every element, from the custom packaging to the refined layouts and sepia-toned imagery, was strategically designed to evoke a sense of prestige and exclusivity.

The result was more than just a brochure; it was a brand statement. It became a standout representation of Santander's premium services, sought after by clients and bank branches alike. The kit's enthusiastic reception reinforced the power of strategic, story-driven design in creating a powerful first impression.