The Anatomy of Balance
Beyond the scope of client projects, my personal practice is rooted in the art of lettering. This daily exercise in precision, balance, and form is more than a hobby; it's a constant exploration of the foundational principles of design. It's a reminder that every composition, no matter how large, is built from the careful consideration of its smallest parts.
“Lettering taught me that care is a scalable principle. The same attention I give to the negative space in a single letter is what brings balance and elegance to my larger compositions.”
— A L E X A N D R A C R E A M E R —